Brand Identity for Lagree East

For Lagree East, I developed branding that speaks to the high-energy, innovative workouts that the studio offers. From logo design to the development of a dynamic branding system, the goal was to create something differentiable that hadn't been seen yet in Moncton, capturing the essence of the Lagree method: strength, confidence, and a touch of nostalgia. Every design choice was made to reflect the studio's unique position in the market and its focus on providing a truly different fitness experience.