Graphic Design and Marketing Strategy for the CFBA

During my time as Director of Graphic Design and VP of Marketing at CFBA, I had the privilege of crafting the visual identity and marketing content for one of Concordia’s most dynamic student associations. I was responsible for all aspects of content creation, including planning social media feeds, designing promotional materials, and executing marketing strategies for our events.

In this role, I worked closely with our talented team to produce engaging social media graphics, event posters, and shoot decks that captured the essence of CFBA’s fun, trendy, and fashion-forward brand image. From fashion showcases to networking events, each design was meticulously tailored to reflect our vibrant community while driving engagement.

The work includes everything from quirky event announcements - for our Fashion Showcase and Cocktails & Connections events - to high-fashion-inspired graphics for social media. I was committed to ensuring that each graphic not only stood out but was an integral part of our overall marketing strategy, helping to increase CFBA’s presence on campus and beyond.

This project is a reflection of my passion for creative storytelling through design and my ability to adapt to the energy and vibe of various events, all while maintaining a cohesive brand identity.