Brand Identity for Fiasco

FIASCO's line of bags and accessories are made for the girl who's always late, but always shows up with style. This is a project that is special to me for a few reasons. I was able to name the brand itself, come up with its main tagline, contribute to copywriting, and design a bag charm - all things I had never done before. The result was an identity that makes a statement with its edgy, trendsetting, effortless, and fun branding!